Small Business Marketing Services

Author: Eric Giguere Publisher: Peachpit Press Year Published: 2005 Rating: Buy From Amazon.com If you’ve ever wondered how you can turn a hobby site or blog into something that makes you a few extra bucks a month, then you’ll appreciate Eric Giguere’s book, Making Easy Money With Google. Written for the complete beginner, Giguere walks [...]

If you want to increase the effectiveness of your small business advertising, there are 2 key elements you must include: a compelling offer and a call to action. Regardless of what you are selling – your products, your services, a free report, a newsletter subscription or simply clicking a website link – you must convince [...]

Kim Malone, Director of Adsense at Google, spoke on the various pricing models that are emerging in online advertising, specifically in Google’s Adwords/Adsense. She stressed that the consumer buying cycle can be summarized as awareness – prospects become aware of a need or problem consideration – prospects consider their options action – prospects take a [...]

Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers – please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like “Half of all marketing budgets is wasted – we just don’t know which half.” That must change. Generating publicity isn’t [...]

Some 8% of bloggers are earning revenue from their blogs according to the 2007 Report on American Journalism. Advertising is a popular way these blogs make money. In most cases, this involves placing ads around your content. However, last year, a new model emerged. Companies like PayPerPost, ReviewMe, Blogsvertise started offering bloggers money for reviews. [...]

Why isn’t your advertising as smart, insightful, or effective as you’d like it to be? Lance and Woll say it’s because your creative process isn’t working.

I blogged yesterday about ineffective small business advertising. Today, I’ll talk a little about what makes an advertisement (either print or broadcast) effective. First, let me say that it’s difficult to measure an ad’s effectiveness if you don’t provide some type of call to action and track the number of people who respond to your [...]

It used to be that advertising was a great way to reach consumers. During the 1960s, there were an average of 5.7 tv channels per household, so there was a pretty good chance marketers could reach a large number of people cost effectively through advertising. Now, each household receives on average 82.4 channels, many have [...]

The New York Times decided to try a blind taste test of 20 upscale, unflavored brands of vodka. Just for kicks, they through in the US best seller, Smirnoff, to see how it’d match up with its considerably more expensive competitors. The results gave Smirnoff the victory. The prices of these vodkas ranged from a [...]

Today is groundhog day, and unfortunately, the groundhog saw his shadow so we’re in for another 6 weeks of winter. In honor of our beloved groundhog, Punxsutawney Phil, the Pennsylvania Office of Tourism has created seven 30 second shorts that send a man dressed up in a baggy groundhog costume out in search of his [...]