What You Can Learn About Marketing From The Obama 2008 Presidential Campaign
John Wanamaker, the famous merchant who opened Wanamaker’s, the first department store in Philadelphia, and who is now considered the father of modern marketing, once said “I know that half of my advertising dollars are wasted … I just don’t know which half.” It’s a dilemma marketers still have today. How can they know if the advertising and promotions they are...
Read MoreWhy Mass Market Advertising Doesn’t Work For Service Professionals
You can’t turn on your favorite program without expecting to be interrupted every 10-15 minutes with commercials. Big-name companies do everything they can to be witty, funny, clever, or entertaining so that you’ll give them 30 seconds of your attention and maybe, just maybe, will remember their product or service the next time you’re in the market. So you see dancing animals, babies, happy...
Read MoreBook Review: Make Easy Money with Google: Using the AdSense Advertising Program
Author: Eric Giguere Publisher: Peachpit Press Year Published: 2005 Rating: Buy From Amazon.com If you’ve ever wondered how you can turn a hobby site or blog into something that makes you a few extra bucks a month, then you’ll appreciate Eric Giguere’s book, Making Easy Money With Google. Written for the complete beginner, Giguere walks you step by step through the process of...
Read MoreHow To Create A Compelling Offer and Call To Action
Regardless of what you are selling – your products, your services, a free report, a newsletter subscription or simply clicking a website link – you must convince prospects it is in their best interest to take the action you are asking them to take. An offer is the reward or benefit your reader will receive when he or she takes a specific action. Your call to action is where you...
Read MoreGoogle Adwords/Adsense Pricing Models (FOOA 2007)
Kim Malone, Director of Adsense at Google, spoke on the various pricing models that are emerging in online advertising, specifically in Google’s Adwords/Adsense. She stressed that the consumer buying cycle can be summarized as awareness – prospects become aware of a need or problem consideration – prospects consider their options action – prospects take a specified action...
Read MoreMeasuring Advertising ROI (FOOA 2007)
Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers – please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like “Half of all marketing budgets is wasted – we just don’t know which half.” That must change. Generating publicity isn’t enough. How can...
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