How To Collect Client Testimonials
Using testimonials from happy clients in your marketing materials is a great way to demonstrate “social proof.” Social proof is a psychological mechanism by which people look to the actions of others to make a decision. So, if you have lots of people talking about how your services improved their lives in some way, your prospects will start to think more highly of you. A good example...
Read MoreAre You Marketing the Benefits of Your Service?
If you’ve been marketing your business for any length of time, you may have heard marketers advise you to sell benefits, not the features of your services. Here’s a quick definition of each: Features are the characteristics or attributes that physically describe your service. These might include things like: you provide weekly Q&A coaching calls your products are available for...
Read MoreWhy Clever Slogans And Taglines Aren’t the Secret to More Sales
Many service providers think the key to differentiating their services is to come up with a catchy slogan or tagline they can use in their marketing materials. If it works for TV commercials, why shouldn’t it work for you? How Madison Avenue Measures TV Commercial Success The biggest issue with clever slogans is that they are designed for TV commercials you’ll hear 30 times per week....
Read MoreWhat You Can Learn About Marketing From The Obama 2008 Presidential Campaign
John Wanamaker, the famous merchant who opened Wanamaker’s, the first department store in Philadelphia, and who is now considered the father of modern marketing, once said “I know that half of my advertising dollars are wasted … I just don’t know which half.” It’s a dilemma marketers still have today. How can they know if the advertising and promotions they are...
Read MoreWhy Mass Market Advertising Doesn’t Work For Service Professionals
You can’t turn on your favorite program without expecting to be interrupted every 10-15 minutes with commercials. Big-name companies do everything they can to be witty, funny, clever, or entertaining so that you’ll give them 30 seconds of your attention and maybe, just maybe, will remember their product or service the next time you’re in the market. So you see dancing animals, babies, happy...
Read MoreBook Review: Make Easy Money with Google: Using the AdSense Advertising Program
Author: Eric Giguere Publisher: Peachpit Press Year Published: 2005 Rating: Buy From Amazon.com If you’ve ever wondered how you can turn a hobby site or blog into something that makes you a few extra bucks a month, then you’ll appreciate Eric Giguere’s book, Making Easy Money With Google. Written for the complete beginner, Giguere walks you step by step through the process of...
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