Small Business Marketing Services

If you’ve ever wondered how small businesses get publicity, it’s usually not through luck. Rather, those businesses that get media coverage have taken the time to create a small business publicity campaign. Publicity helps you establish credibility by getting respected third parties like journalists to talk about your business.

Small businesses have many advertising opportunities to promote their products and services. It can be difficult to know where to advertise and what to say. Here are 3 common small business advertising mistakes – and how to avoid them.

Before you launch your next small business advertising campaign, make sure it is compliant with US laws to avoid legal pitfalls. False advertising is any type of advertising that deceives or misleads prospects. In most cases, false advertising leads your prospect to believe he or she is getting a good deal or saving money when [...]

Using testimonials from happy clients in your marketing materials is a great way to demonstrate “social proof” in your marketing materials.

Before you run an small business advertising campaign, take some time to plan what your purpose is, who your target audience is, and what your advertising message should say. Advertising can be a very effective marketing strategy if you take a few minutes to plan. Here’s how to decide which small business advertising advertising strategies [...]

If you run a local small business, advertising all over the world doesn’t make much sense. Sure, you can target specific geographical keywords in search engines and on your website, but sometimes, your marketing budget is better spent marketing to clients who live in your area. Here are 7 low cost local small business advertising [...]

If you’ve been marketing your business for any length of time, you may have heard marketers advise you to sell benefits, not the features of your services. Here’s a quick definition of each:

Many service providers think the key to differentiating their services is to come up with a catchy slogan or tagline they can use in their marketing materials. If it works for TV commercials, why shouldn’t it work for you?

John Wanamaker, the famous merchant who opened Wanamaker’s, the first department store in Philadelphia, and who is now considered the father of modern marketing, once said “I know that half of my advertising dollars are wasted … I just don’t know which half.” It’s a dilemma marketers still have today. How can they know if [...]

You can’t turn on your favorite program without expecting to be interrupted every 10-15 minutes with commercials. Big-name companies do everything they can to be witty, funny, clever, or entertaining so that you’ll give them 30 seconds of your attention and maybe, just maybe, will remember their product or service the next time you’re in [...]