Small Business Marketing Services

If you are struggling to capture and follow up with leads, you are not alone. Running a successful small business often means working more than a regular 9 to 5 job. But, if you learn to take things one step at a time, you can break down any overwhelming task into manageable, bite-sized chunks. Here [...]

If you’ve ever wondered how small businesses get publicity, it’s usually not through luck. Rather, those businesses that get media coverage have taken the time to create a small business publicity campaign. Publicity helps you establish credibility by getting respected third parties like journalists to talk about your business.

Small businesses have many advertising opportunities to promote their products and services. It can be difficult to know where to advertise and what to say. Here are 3 common small business advertising mistakes – and how to avoid them.

Before you launch your next small business advertising campaign, make sure it is compliant with US laws to avoid legal pitfalls. False advertising is any type of advertising that deceives or misleads prospects. In most cases, false advertising leads your prospect to believe he or she is getting a good deal or saving money when [...]

Cold calling can be hit or miss for many small business owners. Some professionals swear by it. Others hate the idea of calling people up and pitching their products or services. Personally, I don’t advocate cold calling in most cases because it can be an expensive, time consuming way to market yourself. And while it [...]

If you’ve been promoting your services for any length of time, you’ve probably experienced at least one time when your prospect seemed to drop off the face of the planet. You thought things were going well. You were in talks and coming close to closing the deal when suddenly, your prospect stops taking your calls [...]

In the offline world, when you pay by credit card, you simply swipe your credit card through a point-of-sale device and either show your identification, sign the receipt or enter your pin number (if you are using a debit card, for instance), and the purchase is paid for. If you want to accept credit cards [...]

One of the best ways that small business owners can keep in touch with prospects and clients is to create an email newsletter that you send regularly to subscribers who have opted in to receive it. Email newsletters are a low-cost way to follow up with subscribers, build your reputation as an authority in your [...]

When someone asks you, “What do you do for a living?” you might reply that you are an accountant, attorney, consultant, carpet cleaner, financial planner, or a provider of whatever types of services you sell. Yet if you run your own business, you are not in the accounting, legal, consulting, carpet cleaning or financial planning [...]

Your small business website should be the place where prospects go to learn more about how you can help them solve their current problem, obstacle or frustration. Unfortunately, most service professional’s websites are plagued with cluttered design, meaningless graphics, confusing navigation, poor writing and too much focus on the business rather than the prospect’s problems. [...]