Calculate the Lifelong Value of a Customer

“Lifelong Value of a Customer” – it’s a phrase you hear over and over in marketing circles, but how do you actually do it? Here are links to some recent articles & calculators to help walk you through the process.

• Article: How to Calculate Lifetime Customer Value
• Article: What Should You Spend to Acquire a Customer?
• Article/Spreadsheet: Determining the Lifetime Value of and Lifetime Profit From Your Customers
• Article/Formula: What Are Your Customers Really Worth?
• Web Calculator: What Are Your Customers Really Worth?

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