According to a recent BtoB article, about 50% of 422 marketing executives surveyed are increasing their marketing budgets this year, compared with 36% that are holding them flat and 15.7% that are decreasing them.

The focus this year: short term, measurable results such as customer acquisition and driving sales. It seems that branding is taking a back seat to getting immediate results. Only 15.6% are primarily focused on brand awareness while 7.1% are primarily focusing on customer retention.

So what are marketers spending their budgets on? The most popular methods are with direct mail (with 54% of marketers increasing spending this year) and online marketing (with about 62% increasing spending in this area) such as email where results can be measured fairly accurately. Print comes in a distant third with about 37% planning to increase spending and another 18% planning to decrease spending.

» Read article: Marketers opt for short-term results

Random Posts

• What’s a Blog?
• The Product Factory: A Review
• How To Write A Business Plan
• What is a blog?
• Postage for E-Mail?