Small Business Book Reviews

Now Discover Your Strengths is the follow up book to Marcus Buckingham’s best seller, First Break All The Rules. It’s billed as a management book, but only the last 50 pages focus on management. The bulk of the book focuses on how individuals can uncover their strengths and manage their weaknesses.

Now Discover Your Strengths is the follow up book to Marcus Buckingham’s best seller, First Break All The Rules. It’s billed as a management book, but only the last 50 pages focus on management. The bulk of the book focuses on how individuals can uncover their strengths and manage their weaknesses.

Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work? David Meerman Scott says yes – and then shows you exactly how you can take advantage of those new rules to drive more traffic to your site and generate more leads and sales.

If you’ve been looking for a thorough guide to website metrics, this book is it. The book is written for anyone who wants to tackle the question of ‘is my website really working?’ – from newbies unfamiliar with metrics to experienced marketers looking to measure results.

If you’ve ever wondered how you can turn a hobby site or blog into something that makes you a few extra bucks a month, then you’ll appreciate Eric Giguere’s book, Making Easy Money With Google. Written for the complete beginner, Giguere walks you step by step through the process of building a website and adding targeted ads from Google.

If there’s one company that business authors love to talk about, it’s Southwest, the airline that gets people where they want to go for the lowest fare possible with the best customer service in the industry. Do The Right Thing, written by Southwest’s former CEO, James Parker, is told in narrative format with Parker recounting challenges and fond memories of working with the company for 25 years.