Web Design and Marketing Quick Start Guide
On this page, you’ll find links to some of our most popular and informative articles about designing and marketing your website from our Professional Services Marketing Blog. If you are looking for help creating your marketing strategy, check out our Strategic Marketing FAQ or download our Free Marketing Plan Guide.
For more tactical marketing advice, check out our pages on blog marketing and search engine marketing. You may also find our free marketing podcasts helpful.
1 - Web Design
The first step to marketing your services on the web is to create a lead generating website. Good website marketing starts with a solid website that is user-focused and provides plenty of great content. These articles will help you plan your website design or redesign.
- 7 Reasons Why Many Websites Fail
- Crafting a Site Mission Statement
- Planning Your Site: Why Bother Planning?
- Planning Your Site: Step 1 - Why Do You Want A Website?
- Planning Your Site: Step 2 - Understanding Your Target Audience
- Planning Your Site: Step 3 - What Would Your Target Audience Want?
- Planning Your Site: Step 4 - What Do Your Competitors’ Websites Look Like?
- Why Do Your Visitors Need Your Website?
- 7 Questions to Ask When Evaluating Your Website’s Effectiveness
- An Overview of the Steps To Create a Successful Site
- 5 Questions You Should Be Able To Answer About Your Online Target Market
- 3 Steps to Research Your Competitors Online
2 - Domain Names and Web Hosting
Once you’ve planned your website, it’s time to choose your domain name and set up web hosting. Both can get a bit technical, so these articles provide what you need to know without the technical jargon.
- What is a Domain Name?
- How To Choose A Domain Name
- Why Should You Buy A Domain Name?
- Why Isn’t My Domain Name Working?
- What is a Web Host?
3 - Web Content
Knowing what content visitors want most on your website is crucial to attracting visitors and ranking well in search engines.
- 10 Essential Pages Every Website Should Include
- 6 Steps For Writing Articles That Flood Your Website with Traffic
- Build Traffic and Improve Your Search Engine Rank With Good Articles and Content
- How to Write Powerful Web Copy That Sells
4 - Capture Leads
If your website is simply sitting on the internet and not actively capturing visitor leads, it’s costing you money, rather than making you money. Here’s how to capture leads from your website.
- 4 Steps To Capturing Leads From Your Website
- How can I capture more leads with my website?
- Andy Edmonds on Website Conversion
- Why “Brochure” Sites Don’t Generate Results
5 - Traffic Generation
You may offer the best website content for your prospects, but if no one visits your site, it’s virtually useless. Here are ways to generate targeted website traffic.
- The Three Pillars of Internet Marketing
- How can I market my website?
- 6 Steps For Writing Articles That Flood Your Website with Traffic
6 - Social Media
Networking and connecting with others on the web through blogs, forums, podcasts, videos, and social media sites like Facebook and Twitter can drive large amounts of traffic to your website.
- What is Web 2.0?
- How to Use Twitter To Market Your Services
- How To Use Web 2.0 and Social Media Sites to Market Your Business
Email Marketing
Keep in touch with prospects by publishing a regular email newsletter.
7 - Web Metrics
Finally, you must have the right tools in place to monitor your web marketing campaign’s success. Here’s what you need to know about web analytics.
Receive our free 45-page "Marketing Plan Guide for Small-Business Owners" plus our free weekly newsletter which reveals marketing tips to generate more leads and grow your business.