If you want to create a successful website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are three steps to online competitive research. read full entry

When you start a website, if you hope to sell your products and services, you must first understand a little about who might actually buy those products and services. The more you know about your prospects and clients, the easier it will be to sell to them. Here are five questions you should be able to answer about your online target market. read full entry

Search engine optimization is a powerful tool service providers can use to market their websites cost effectively. Many people want to know how they can get their website ranked in the organic listings of Google so they receive lots of free targeted traffic to their site. read full entry

When visitors first come to your website, they want a clear, concise explanation of who you are, what you do, and how you are uniquely qualified to help them. Here are a few ideas for how you should set up your website to demonstrate your credibility and expertise. read full entry

Most websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns. If you want to make your website more effective at capturing leads, use these four steps. read full entry

One of the easiest ways to drive traffic to your website is by providing valuable content your visitors are searching for. Fortunately, you don’t have to be an expert writer to benefit from article writing - you simply need to follow a few steps. Here are six steps for writing articles that will flood your site with traffic. read full entry

Your personal brand is who you are as others see you. It’s what people think about when they hear your name, see an image of you, or interact with you.

In our professional lives, we try to shape our personal brand to emphasize the positive characteristics of our personality that make us unique, such as our individual strengths, talents, passions, core values and life experiences. read full entry