The #1 rule of online marketing is content is king. Your website, social media, SEO or other internet marketing campaign can’t succeed without “fresh, unique, frequently updated” content. But what exactly does that mean?
7 Frequently Asked Questions About Content Marketing
Last modified on June 10th 2013 by Leave a Comment
23 Offline Lead Generation Ideas For Your Small Business
Last modified on May 27th 2013 by
Building streams of incoming leads from multiple marketing channels can help you explode your small business profits. Too many business owners stick with one or two lead generation techniques, and only experience limited success. Lead generation is a numbers game, so the more leads you can bring into your sales funnel, the more likely you will be to close more business. Here are 23 offline lead generation ideas you might consider using.
What is Marketing? Hint: It’s More Than Just Advertising and Selling!
Last modified on May 23rd 2013 by
Marketing’s #1 objective is to convert someone who wants and can pay for your products and services into a profitable, loyal, repeat client who can refer business. It does not involve chasing after prospects, trying to convince people to buy something they don’t need, or using high-pressure sales tactics.
The Buying Process: How To Move Prospects Through Your Sales Funnel
Last modified on May 22nd 2013 by
You won’t attract qualified leads by chasing after prospects and trying to convince them to listen to your sales pitch. Rather, you attract qualified leads by developing a series of marketing materials that move them along a logical path from complete stranger to client advocate.
How To Choose A Profitable Target Market
Last modified on May 3rd 2013 by
Choosing a profitable target audience involves identifying a group of people who have a similar goal, unmet need, or problem. Here is a 5 step approach to identifying your target audience.
How Long Should a Business Plan Be?
Last modified on April 4th 2013 by
What’s the ideal length of a business plan? Word count doesn’t matter as long as it’s complete and covers everything that needs to be addressed.
This 40+ page guide will teach you, step by step, how to create a marketing plan to attract new clients over the next 30 days.
