Marketing’s #1 objective is to convert someone who wants and can pay for your products and services into a profitable, loyal, repeat client who can refer business. It does not involve chasing after prospects, trying to convince people to buy something they don’t need, or using high-pressure sales tactics.
You won’t attract qualified leads by chasing after prospects and trying to convince them to listen to your sales pitch. Rather, you attract qualified leads by developing a series of marketing materials that move them along a logical path from complete stranger to client advocate.
Choosing a profitable target audience involves identifying a group of people who have a similar goal, unmet need, or problem. Here is a 5 step approach to identifying your target audience.
What’s the ideal length of a business plan? Word count doesn’t matter as long as it’s complete and covers everything that needs to be addressed.
There’s no one-size-fits-all business plan for any business. The type of plan you write depends on your situation and who your intended reader is. Here are four common types of business plans you might consider writing.
If you’re on the fence about writing a business plan, here are 15 reasons to write a plan other than pitching to investors or applying for a business loan.
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