Back to Business-Basics for Nonprofits

This was more an article on corporate strategy for non-profits rather than marketing objectives, but in many organizations, the marketing strategy and the corporate strategy are one in the same. The article emphasizes business basics such as creating a business plan, focusing on goals and objectives, and knowing your beneficiaries.

» It’s Back to Business-Basics for Nonprofits

» Nonprofits and the $100 Billion Opportunity – June 2003 article talking about how nonprofits can streamline the fund raising process

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