It seems most companies still aren’t. A recent white paper from Arial Software detailed the results of an audit they conducted of 1057 organizations with a prominent online presence – including Fortune 500 companies. The results were not good at all.
They found that only one third of online businesses send emails that are CAN-SPAM compliant. The main reasons why most newsletters fail the CAN-SPAM compliance test include failing to include an unsubscribe link and not clearly identifying the source of the email.
So, how can you make sure that your emails are CAN-SPAM compliant? Here are 5 email best practices:
- Always offer the ability to unsubscribe.
- Include your organization’s name in the FROM email address and at the top of each email message. You should also include your company’s postal mailing address in your email.
- Use a double opt-in policy – when someone enters their email into your form, send them an email asking them to confirm their subscription by clicking a link in that email. Only subscribe them when they click that link.
- If someone unsubscribes from your list, remove their email immediately.
- Don’t send an excessive volume of emails, but do try to publish on a regular basis.
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