It seems most companies still aren’t. A recent white paper from Arial Software detailed the results of an audit they conducted of 1057 organizations with a prominent online presence - including Fortune 500 companies. The results were not good at all.

They found that only one third of online businesses send emails that are CAN-SPAM compliant. The main reasons why most newsletters fail the CAN-SPAM compliance test include failing to include an unsubscribe link and not clearly identifying the source of the email.

So, how can you make sure that your emails are CAN-SPAM compliant? Here are 5 email best practices:

1. Always offer the ability to unsubscribe.
2. Include your organization’s name in the FROM email address and at the top of each email message. You should also include your company’s postal mailing address in your email.
3. Use a double opt-in policy - when someone enters their email into your form, send them an email asking them to confirm their subscription by clicking a link in that email. Only subscribe them when they click that link.
4. If someone unsubscribes from your list, remove their email immediately.
5. Don’t send an excessive volume of emails, but do try to publish on a regular basis.

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