Many service providers think the key to differentiating their services is to come up with catchy slogans and taglines they can use in their marketing materials. If it works for TV commercials, why shouldn’t it work for you?
If you want to increase the effectiveness of your advertising, there are 2 key elements you must include: a compelling offer and a call to action. An offer is the reward or benefit your reader will receive when he or she takes a specific action. Your call to action is where you “ask for the sale,” meaning, you invite him or her to click on a link, sign up for your newsletter, call for a free consultation or buy your product
How do you create effective print advertisements? If you have decided to run an ad in your local paper or other publication, the ad salesman may have told you they could create the artwork for you if you send them the content. So, what comes next? Successful print advertising has these six components.