If you’ve ever wondered how small businesses get publicity, it’s usually not through luck. Rather, those businesses that get media coverage have taken the time to create a small business PR campaign. A great public relations strategy helps you establish credibility by getting respected third parties like journalists to talk about your business.
Before you run an small business advertising campaign, take some time to plan what your purpose is, who your target audience is, and what your advertising message should say. Advertising can be a very effective marketing strategy if you take a few minutes to plan. Here’s how to decide which small business advertising strategies to use.
If you run a local small business, advertising all over the world doesn’t make much sense. Sure, you can target specific geographical keywords in search engines and on your website, but sometimes, your marketing budget is better spent marketing to clients who live in your area. Here are 7 low cost local small business advertising methods you can use.