As President of Morningstar Marketing Coach LLC LLC, Krista works with professional services firms to develop business and marketing plans, specializing in strategic online marketing and lead generation.
She has been designing and marketing websites since 1995 and helps firms generate more business from their websites. She has taken several websites from a few visitors per day to several thousand, gotten top search results for difficult to rank keywords, and redesigned websites to drastically improve the number of inquiries businesses receive.
Krista completed her MBA/MS at Temple University’s Fox School of Business in 2004, a certificate in Information Systems and Technology from Temple in 2005, and a certificate in Professional Communications from the University of Pennsylvania in 2007. She received a BA in the Biological Basis of Behavior and a minor in Psychology from the University of Pennsylvania in 1999. Her thesis involving research with Alzheimer’s patients was published in the prestigious journal, Neuropsychologia.
She has also worked in Bordeaux, France as a Marketing Manager with the online wine merchant, Millesima (and now publishes an online wine magazine) and at the Children’s Hospital of Philadelphia where she administered neuro-cognitive testing to patients receiving radiation treatment for brain tumors.