One of the easiest ways to drive free web traffic to your small business website is by providing valuable content your visitors are searching for.
Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps. Here are six article marketing tips for more website traffic.
Tip #1 – Choose A Topic Based On Keyword Research.
Keyword research is essential to article writing. You need to know exactly what keywords and phrases visitors type into search engines to find content like yours. A great place to research keywords is Google’s Keyword Tool. Simply type in the keywords you’d like to be ranked for, and Google will give you suggestions and synonyms.
Pick a key phrase that is 3-5 words long and gets moderate traffic. Don’t choose keywords with tens of thousands of visitors because they have plenty of competition and will be more difficult to rank for.
Tip #2 – Decide What Type of Article To Write.
There are a number of types of articles you can write. Some of the most common include a how-to article, where you lead the reader step-by step through a process; a list, where you give readers a number of tips or ways to achieve a goal; a case study, which asks a question and then offers a few real-life examples; a review, which gives your opinion on a product or service; or an editorial, which offers your opinion on a particular problem, trend, or current event.
Tip #3 – Write Your Article.
Your article should include a brief introduction paragraph which tells readers what they can expect; the body of the article, which delivers the main content of the article, and a concluding paragraph. Try to keep your article between 400-700 words, so it’s a fast read, but is long enough to give readers the content they are searching for.
For web articles, keep your paragraphs short and break up your text with sub-headlines, bullet lists, and bold font. Use a conversational style and make your content useful to readers.
Tip #4 – Give Your Article A Powerful Headline.
Your headline is what grabs reader’s attention immediately, so writing a great headline is key to your article’s success. A good headline peaks your reader’s curiosity so they keep reading. You can promise quantifiable benefits for reading the article, such as what they’ll learn, how they can complete a task, or how they can save time or money. Or you can ask a question about a common problem or fear they have.
Tip #5 – Proofread.
Use a spell checker and re-read your article to catch any spelling or grammar mistakes. I find it helpful to read the article aloud to make sure it sounds conversational. You can also ask someone to proofread your content, or wait a day or two and re-read it before publishing it.
Tip #6 – Optimize Your Content.
Finally, when publishing your article on your website, the best way to maximize its traffic generating potential is to make sure your keyword is used in the title. Search engines place considerable weight on what your title tag says when ranking websites.
Anyone can write articles to generate more traffic to their small business website. By following these six steps, you can generate free web traffic quickly.