When visitors first come to your small business website, they want a clear, concise explanation of who you are, what you do, and how you are uniquely qualified to help them. Here are a few ideas for how you should set up your website to demonstrate your credibility and expertise.
- Home Page – Your home page will be the most visited page on your website. Think of it as the front lobby of your virtual office because it greets visitors and directs them to other parts of your website. Your home page should briefly tell people who you are and what you do. It should be clean, well organized and link to the most crucial parts of your site. It should briefly tell people who you are and what you do.
- Who we work with – What types of clients do you work with? What are their specific characteristics and problems? Offer samples of the key problems and frustrations your clients face.
- How we work together – What is your process for working with clients? What can prospects expect when they contact you? What steps are involved in working with you? Provide a big picture outline of how you solve client problems.
- Services overview – What services do you provide? The best way to set up services pages is to start with a client problem, then discuss how you solve that problem and common results clients can expect.
- Client results – What have happy clients said about you? Do you have any client testimonials? Can you offer case studies about different clients’ problems, how you solved that specific problem, and the outcome?
- Products – Service providers can increase their revenue streams by offering informational products that solve specific problems clients have. If you give a talk, record it and sell it on your website. If you’ve published a book, link to it. Products allow you to leverage your expertise because you can help more clients than with your one-on-one services.
- Free resources – Before prospects will agree to work with you, they want to see samples of what you can do for them. Offer free reports, white papers, case studies, articles, podcasts, a newsletter, or other ways to package your expertise into bite-sized chunks.
- Press room – If you frequently publish press releases or are mentioned in publications, have a press room where journalists can easily access your picture, biography and recent information about you.
- Contact information – Make sure your contact information including your company address, phone number and fax number is easy to find.
By clearly explaining what types of clients you help and how you help them, and by offering free samples of your expertise through articles, a newsletter, and other media, you will build credibility with website visitors and start generating more leads from your small business website.