Small Business Marketing for Self-Employed Professionals
Whether you are new to small business marketing or a seasoned professional looking to revise your small business marketing strategy, this website will give you the tools you need to start cost-effectively marketing your services, generating leads, and converting those into clients.
About Us: Morningstar Marketing Coach helps self-employed professionals (or "solopreneurs") market their services with integrity and dignity. Browse our marketing services to learn about our marketing consulting, content creation, and website critiquing services.
Who We Work With: We work with professional services businesses who make money by selling their expertise, helping clients solve problems, providing education or training, designing creative solutions, or performing a traditional professional service. Some examples include consultants, coaches, speakers, trainers, writers, designers, accountants, attorneys, financial planners, architects, and others. Learn more about our ideal clients.
Latest Small Business Marketing Articles
You won’t attract qualified leads by chasing after prospects and trying to convince them to listen to your sales pitch. Rather, you attract qualified leads by developing a series of marketing materials that move them along a logical path from complete stranger to client advocate.
Choosing a profitable target audience involves identifying a group of people who have a similar goal, unmet need, or problem. Here is a 5 step approach to identifying your target audience.